The Resource Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business, Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson, (electronic resource)

Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business, Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson, (electronic resource)

Label
Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business
Title
Guerrilla marketing
Title remainder
easy and inexpensive strategies for making big profits from your small business
Statement of responsibility
Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson
Title variation
  • Easy and inexpensive strategies for making big profits from your small business
  • Easy & inexpensive strategies for making big profits from your small business
Creator
Contributor
Subject
Genre
Language
eng
Summary
From the Publisher: When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including Strategies for marketing on the Internet (explaining when and precisely how to use it). Tips for using new technology, such as podcasting and automated marketing. Programs for targeting prospects and cultivating repeat and referral business. Management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur's marketing bible and the book every small-business owner should have on his or her shelf
Cataloging source
TEFOD
http://library.link/vocab/creatorName
Levinson, Jay Conrad
Dewey number
658.8
Index
index present
LC call number
HF5415
LC item number
.L477 2007eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Levinson, Jeannie
  • Levinson, Amy
http://library.link/vocab/subjectName
  • Marketing
  • Small business
  • Advertising
Label
Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business, Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson, (electronic resource)
Link
http://calgary.lib.overdrive.com/ContentDetails.htm?ID=C715B8AC-2530-42C1-9D0D-F596552E4E25
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (p. [343]-356) and index
Color
multicolored
Contents
Introduction -- Part 1: Guerrilla Approach -- 1: What is guerrilla marketing today? -- 2: Need for guerrilla marketing -- 3: Sixteen monumental secrets of guerrilla marketing -- 4: Developing a guerrilla marketing plan -- 5: Developing truly creative marketing -- 6: Selecting the most lethal marketing methods -- 7: Secrets of saving marketing money -- 8: Research: the starting point of a guerrilla marketing campaign -- Part 2: Minimedia Marketing -- 9: Truths about minimedia marketing -- Part 3: Maximedia Marketing -- 10: Guerrilla-style maximedia marketing -- Part 4: New-Media Marketing -- 11: E-media marketing -- 12: Info-media marketing -- 13: Human-media marketing -- 14: Nonmedia marketing -- Part 5: Nature of the guerrilla -- 15: Guerrilla company attributes -- 16: Guerrilla company attitudes -- 17: Guerrilla marketing psychology -- 200 weapons of guerrilla marketing -- Acknowledgements -- Informational arsenal for guerrillas -- Index
Control code
ocn748285021
Dimensions
unknown
Edition
4th ed., Completely updated and expanded ed.
Extent
1 online resource (xii, 368 p.)
File format
unknown
Form of item
online
Isbn
9780547347660
Isbn Type
(electronic bk.)
Level of compression
unknown
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)748285021
Label
Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business, Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson, (electronic resource)
Link
http://calgary.lib.overdrive.com/ContentDetails.htm?ID=C715B8AC-2530-42C1-9D0D-F596552E4E25
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (p. [343]-356) and index
Color
multicolored
Contents
Introduction -- Part 1: Guerrilla Approach -- 1: What is guerrilla marketing today? -- 2: Need for guerrilla marketing -- 3: Sixteen monumental secrets of guerrilla marketing -- 4: Developing a guerrilla marketing plan -- 5: Developing truly creative marketing -- 6: Selecting the most lethal marketing methods -- 7: Secrets of saving marketing money -- 8: Research: the starting point of a guerrilla marketing campaign -- Part 2: Minimedia Marketing -- 9: Truths about minimedia marketing -- Part 3: Maximedia Marketing -- 10: Guerrilla-style maximedia marketing -- Part 4: New-Media Marketing -- 11: E-media marketing -- 12: Info-media marketing -- 13: Human-media marketing -- 14: Nonmedia marketing -- Part 5: Nature of the guerrilla -- 15: Guerrilla company attributes -- 16: Guerrilla company attitudes -- 17: Guerrilla marketing psychology -- 200 weapons of guerrilla marketing -- Acknowledgements -- Informational arsenal for guerrillas -- Index
Control code
ocn748285021
Dimensions
unknown
Edition
4th ed., Completely updated and expanded ed.
Extent
1 online resource (xii, 368 p.)
File format
unknown
Form of item
online
Isbn
9780547347660
Isbn Type
(electronic bk.)
Level of compression
unknown
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)748285021

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