Borrow it
Coverart for item
The Resource Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business, Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson, (electronic resource)

Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business, Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson, (electronic resource)

Creator
Contributor
Summary
From the Publisher: When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including Strategies for marketing on the Internet (explaining when and precisely how to use it). Tips for using new technology, such as podcasting and automated marketing. Programs for targeting prospects and cultivating repeat and referral business. Management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur's marketing bible and the book every small-business owner should have on his or her shelf
Language
eng
Work
Publication
Edition
4th ed., Completely updated and expanded ed.
Extent
1 online resource (xii, 368 p.)
Contents
  • Introduction
  • Part 1: Guerrilla Approach
  • 1: What is guerrilla marketing today?
  • 2: Need for guerrilla marketing
  • 3: Sixteen monumental secrets of guerrilla marketing
  • 4: Developing a guerrilla marketing plan
  • 5: Developing truly creative marketing
  • 6: Selecting the most lethal marketing methods
  • 7: Secrets of saving marketing money
  • 8: Research: the starting point of a guerrilla marketing campaign
  • Part 2: Minimedia Marketing
  • 9: Truths about minimedia marketing
  • Part 3: Maximedia Marketing
  • 10: Guerrilla-style maximedia marketing
  • Part 4: New-Media Marketing
  • 11: E-media marketing
  • 12: Info-media marketing
  • 13: Human-media marketing
  • 14: Nonmedia marketing
  • Part 5: Nature of the guerrilla
  • 15: Guerrilla company attributes
  • 16: Guerrilla company attitudes
  • 17: Guerrilla marketing psychology
  • 200 weapons of guerrilla marketing
  • Acknowledgements
  • Informational arsenal for guerrillas
  • Index
Isbn
9780547347660
Link
http://calgary.lib.overdrive.com/ContentDetails.htm?ID=C715B8AC-2530-42C1-9D0D-F596552E4E25
Instance
Label
Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business
Title
Guerrilla marketing
Title remainder
easy and inexpensive strategies for making big profits from your small business
Statement of responsibility
Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson
Title variation
  • Easy and inexpensive strategies for making big profits from your small business
  • Easy & inexpensive strategies for making big profits from your small business
Creator
Contributor
Subject
Genre
Language
eng
Summary
From the Publisher: When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including Strategies for marketing on the Internet (explaining when and precisely how to use it). Tips for using new technology, such as podcasting and automated marketing. Programs for targeting prospects and cultivating repeat and referral business. Management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur's marketing bible and the book every small-business owner should have on his or her shelf
Cataloging source
TEFOD
http://library.link/vocab/creatorName
Levinson, Jay Conrad
Dewey number
658.8
Index
index present
LC call number
HF5415
LC item number
.L477 2007eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Levinson, Jeannie
  • Levinson, Amy
http://library.link/vocab/subjectName
  • Marketing
  • Small business
  • Advertising
Label
Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business, Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson, (electronic resource)
Link
http://calgary.lib.overdrive.com/ContentDetails.htm?ID=C715B8AC-2530-42C1-9D0D-F596552E4E25
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (p. [343]-356) and index
Color
multicolored
Contents
Introduction -- Part 1: Guerrilla Approach -- 1: What is guerrilla marketing today? -- 2: Need for guerrilla marketing -- 3: Sixteen monumental secrets of guerrilla marketing -- 4: Developing a guerrilla marketing plan -- 5: Developing truly creative marketing -- 6: Selecting the most lethal marketing methods -- 7: Secrets of saving marketing money -- 8: Research: the starting point of a guerrilla marketing campaign -- Part 2: Minimedia Marketing -- 9: Truths about minimedia marketing -- Part 3: Maximedia Marketing -- 10: Guerrilla-style maximedia marketing -- Part 4: New-Media Marketing -- 11: E-media marketing -- 12: Info-media marketing -- 13: Human-media marketing -- 14: Nonmedia marketing -- Part 5: Nature of the guerrilla -- 15: Guerrilla company attributes -- 16: Guerrilla company attitudes -- 17: Guerrilla marketing psychology -- 200 weapons of guerrilla marketing -- Acknowledgements -- Informational arsenal for guerrillas -- Index
Control code
ocn748285021
Dimensions
unknown
Edition
4th ed., Completely updated and expanded ed.
Extent
1 online resource (xii, 368 p.)
File format
unknown
Form of item
online
Isbn
9780547347660
Isbn Type
(electronic bk.)
Level of compression
unknown
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)748285021
Label
Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business, Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson, (electronic resource)
Link
http://calgary.lib.overdrive.com/ContentDetails.htm?ID=C715B8AC-2530-42C1-9D0D-F596552E4E25
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (p. [343]-356) and index
Color
multicolored
Contents
Introduction -- Part 1: Guerrilla Approach -- 1: What is guerrilla marketing today? -- 2: Need for guerrilla marketing -- 3: Sixteen monumental secrets of guerrilla marketing -- 4: Developing a guerrilla marketing plan -- 5: Developing truly creative marketing -- 6: Selecting the most lethal marketing methods -- 7: Secrets of saving marketing money -- 8: Research: the starting point of a guerrilla marketing campaign -- Part 2: Minimedia Marketing -- 9: Truths about minimedia marketing -- Part 3: Maximedia Marketing -- 10: Guerrilla-style maximedia marketing -- Part 4: New-Media Marketing -- 11: E-media marketing -- 12: Info-media marketing -- 13: Human-media marketing -- 14: Nonmedia marketing -- Part 5: Nature of the guerrilla -- 15: Guerrilla company attributes -- 16: Guerrilla company attitudes -- 17: Guerrilla marketing psychology -- 200 weapons of guerrilla marketing -- Acknowledgements -- Informational arsenal for guerrillas -- Index
Control code
ocn748285021
Dimensions
unknown
Edition
4th ed., Completely updated and expanded ed.
Extent
1 online resource (xii, 368 p.)
File format
unknown
Form of item
online
Isbn
9780547347660
Isbn Type
(electronic bk.)
Level of compression
unknown
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)748285021

Subject

Genre

Library Locations

  • Bowness LibraryBorrow it
    6532 Bowness Road NW, Calgary, Alberta, T3B OE9, CA
    51.0889698 -114.2011763
  • Calgary Public Library MobileBorrow it
    CA
  • Central LibraryBorrow it
    616 Macleod Trail SE, Calgary, Alberta, T2G 2M2, CA
    51.046473 -114.057859
  • Country Hills LibraryBorrow it
    11950 Country Village Link NE, Calgary, Alberta, T3K 6E3, CA
    51.160139 -114.0676844
  • Crowfoot LibraryBorrow it
    8665 Nose Hill Drive, Calgary, Alberta, T3G 5T3, CA
    51.129458 -114.193826
  • Fish Creek LibraryBorrow it
    11161 Bonaventure Drive SE, Calgary, Alberta, T2J 6S1, CA
    50.951870 -114.061042
  • Forest Lawn LibraryBorrow it
    4807 8th Avenue SE, Calgary, Alberta, T2A 4M1, CA
    51.0451596 -113.9657157
  • Giuffre Family LibraryBorrow it
    3223 14th Street SW, Calgary, Alberta, T2T 3V8, CA
    51.024526 -114.0947351
  • Glenmore Square LibraryBorrow it
    7740 18th Street SE, Calgary, Alberta, T2C 2N5, CA
    50.9833577 -114.0146572
  • Judith Umbach LibraryBorrow it
    6617 Centre Street North, Calgary, Alberta, T2K 4Y5, CA
    51.1113839 -114.0626328
  • Louise Riley LibraryBorrow it
    1904 14th Avenue NW, Calgary, Alberta, T2N 1M5, CA
    51.0652117 -114.105152
  • Memorial Park LibraryBorrow it
    1221 2nd Street SW, Calgary, Alberta, T2R 0W5, CA
    51.041549 -114.0682554
  • Nose Hill LibraryBorrow it
    1530 Northmount Drive NW, Calgary, Alberta, T2L 0G6, CA
    51.096103 -114.13759
  • Saddletowne LibraryBorrow it
    7556 Falconridge Blvd NE, Calgary, Alberta, T3J 0C9, CA
    51.1212759 -113.9469193
  • Shaganappi LibraryBorrow it
    3415 8th Avenue SW, Calgary, Alberta, T3C 0E8, CA
    51.0448674 -114.1367083
  • Shawnessy LibraryBorrow it
    333 Shawville Blvd. SE, Calgary, Alberta, T2Y 4H3, CA
    50.898545 -114.062885
  • Signal Hill LibraryBorrow it
    5994 Signal Hill Centre SW, Calgary, Alberta, T3H 3P8, CA
    51.0180759 -114.1755888
  • Southwood LibraryBorrow it
    924 Southland Drive SW, Calgary, Alberta, T2W 0J9, CA
    50.963642 -114.0858663
  • Village Square LibraryBorrow it
    2623 56th Street NE, Calgary, Alberta, T1Y 6E7, CA
    51.0755508 -113.9526426

Library Links

Structured data from the Bibframe namespace is licensed under the Creative Commons Attribution 4.0 International License by Calgary Public Library. Additional terms may apply to data associated with third party namespaces.
Processing Feedback ...