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The Resource Gale business insights handbook of social media marketing, Miranda Herbert Ferrara, project editor, (electronic resource)

Gale business insights handbook of social media marketing, Miranda Herbert Ferrara, project editor, (electronic resource)

Editor
Contributor
Summary
This series centers on the specific projects, tasks, and activities in which businesspeople currently engage. This volume focuses on the social aspects of internet marketing
Language
eng
Work
Publication
Extent
1 online resource (xiv, 431 p.)
Contents
  • Building a case for social media
  • Understanding social media and its effects
  • Benefits of social media
  • Creating a congruent social media marketing philosophy
  • Creating a social media marketing strategy
  • Representation of the brand
  • Preparing for a long-term social media campaign
  • Managing your social media campaign
  • Benefits of social media teams
  • Market segmentation
  • Choosing the right media for your social media campaign
  • Internal social media interfaces
  • Preparing for paradigm shifts
  • Diminishing returns of social media
  • Consistency among all social media outlets
  • Taking advantage of interactivity
  • Increasing online discoverabililty
  • Building a relationship
  • Social media marketing strategies
  • Diversification of social media content strategy
  • Keeping up with the competition
  • Developing brand loyalty through social media communication
  • Transparency of social media marketing
  • Updating social media efforts
  • Sentiment analysis
  • Measuring social media efforts
  • Convergence of marketing, data, and technology
  • Legal challenges with social media
  • Marketing to a global segment
  • Protecting the brand
Isbn
9781414499383
Link
Instance
Label
Gale business insights handbook of social media marketing
Title
Gale business insights handbook of social media marketing
Statement of responsibility
Miranda Herbert Ferrara, project editor
Contributor
Editor
Subject
Language
eng
Summary
This series centers on the specific projects, tasks, and activities in which businesspeople currently engage. This volume focuses on the social aspects of internet marketing
Cataloging source
UtOrBLW
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
G34 2013
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1950-
http://library.link/vocab/relatedWorkOrContributorName
  • Ferrara, Miranda Herbert
  • Gale Group
Series statement
  • Gale business insights
  • Gale virtual reference library
http://library.link/vocab/subjectName
  • Internet marketing
  • Marketing
  • Social media
Label
Gale business insights handbook of social media marketing, Miranda Herbert Ferrara, project editor, (electronic resource)
Link
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Contents
Building a case for social media -- Understanding social media and its effects -- Benefits of social media -- Creating a congruent social media marketing philosophy -- Creating a social media marketing strategy -- Representation of the brand -- Preparing for a long-term social media campaign -- Managing your social media campaign -- Benefits of social media teams -- Market segmentation -- Choosing the right media for your social media campaign -- Internal social media interfaces -- Preparing for paradigm shifts -- Diminishing returns of social media -- Consistency among all social media outlets -- Taking advantage of interactivity -- Increasing online discoverabililty -- Building a relationship -- Social media marketing strategies -- Diversification of social media content strategy -- Keeping up with the competition -- Developing brand loyalty through social media communication -- Transparency of social media marketing -- Updating social media efforts -- Sentiment analysis -- Measuring social media efforts -- Convergence of marketing, data, and technology -- Legal challenges with social media -- Marketing to a global segment -- Protecting the brand
Control code
GVRL5XFV
Dimensions
unknown
Extent
1 online resource (xiv, 431 p.)
File format
unknown
Form of item
online
Isbn
9781414499383
Isbn Type
(electronic book)
Level of compression
unknown
Other physical details
ill.
Quality assurance targets
unknown
Reformatting quality
access
Specific material designation
remote
System control number
(OCoLC)835647397
Label
Gale business insights handbook of social media marketing, Miranda Herbert Ferrara, project editor, (electronic resource)
Link
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Contents
Building a case for social media -- Understanding social media and its effects -- Benefits of social media -- Creating a congruent social media marketing philosophy -- Creating a social media marketing strategy -- Representation of the brand -- Preparing for a long-term social media campaign -- Managing your social media campaign -- Benefits of social media teams -- Market segmentation -- Choosing the right media for your social media campaign -- Internal social media interfaces -- Preparing for paradigm shifts -- Diminishing returns of social media -- Consistency among all social media outlets -- Taking advantage of interactivity -- Increasing online discoverabililty -- Building a relationship -- Social media marketing strategies -- Diversification of social media content strategy -- Keeping up with the competition -- Developing brand loyalty through social media communication -- Transparency of social media marketing -- Updating social media efforts -- Sentiment analysis -- Measuring social media efforts -- Convergence of marketing, data, and technology -- Legal challenges with social media -- Marketing to a global segment -- Protecting the brand
Control code
GVRL5XFV
Dimensions
unknown
Extent
1 online resource (xiv, 431 p.)
File format
unknown
Form of item
online
Isbn
9781414499383
Isbn Type
(electronic book)
Level of compression
unknown
Other physical details
ill.
Quality assurance targets
unknown
Reformatting quality
access
Specific material designation
remote
System control number
(OCoLC)835647397

Subject

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