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The Resource Face2Face : using Facebook, Twitter, and other social media tools to create great customer connections, David Lee King, (electronic resource)

Face2Face : using Facebook, Twitter, and other social media tools to create great customer connections, David Lee King, (electronic resource)

Creator
Summary
Consumer-centric organizations know that social media can be used to engage with customers, leading to increased satisfaction and the acquisition of new customers through the power of viral marketing--yet relatively few firms are doing it well. With Face2Face, David Lee King (Designing the Digital Experience) presents a practical guide for any organization that aspires to create deep, direct, and rewarding relationships with patrons and prospects. Going far beyond Facebook and Twitter, King demonstrates how a range of Web 2.0 tools and techniques can be used to start and sustain conversation
Language
eng
Work
Publication
Extent
1 online resource (194 p.)
Note
Includes index
Contents
  • Cover; Copyright; CONTENTS; Acknowledgments; About David's Blog; Introduction; Chapter 1: Face2Face on the Web; What Makes You Human on the Web?; Transform Your Organization Into a Face2Face Organization; Chapter 2: Face2Face Communication; Two Bloggers; How to Make Your Blog Human; Communicating via Social Networks; Chapter 3: Face2Face With Cameras and Video; Face2Face via Pictures; Face2Face via Videos; Photos, Videos, and Organizations; Chapter 4: Community Connections; Meet People and Make Community Connections; Make Twitter, Facebook, and Community Connections
  • Be Human in Status UpdatesChapter 5: Face2Face Listening; What Is Listening?; Why Listen?; Listening Tools; What to Listen For?; When Is the Time to Respond?; Listening Tools; Change Is (Always) in the Air; Chapter 6: Business Casual; Examples of Informality in Action; Translating Informality to the Web; Ways to Keep It "Real"; Social Media; Photos and Videos; Your Organization, Not Yourself; Chapter 7: Design and Face2Face Connections; Goals for Human-Centered Design; Ways to Make Your Design More Human-Centered; Chapter 8: Face2Face With Specific Tools; Blogs; Facebook; Twitter; YouTube
  • Location ServicesNiche Social Networks; Chapter 9: Responding to Critics; The Snarky PR Agency; Target and Its Offensive Targets; A Good Example: Domino's Pizza; And Now for the Rest of the Story; Getting Coffee in Topeka; How Organizations Should Respond to Criticism; Can't Please Everyone; Chapter 10: Where and How to Begin; Asking; Setting Goals; Creating Strategy; Doing the Work; Chapter 11:Measuring Success; Why You Need to Measure; What to Measure; How to Measure; Track Those Stats; Chapter 12: Applying What We've Learned; Listening; Sharing; Using Social Media Tools; Doing the Work
  • Creating Strategy and GoalsMeasuring Success; Wrapping Up; Appendix: Referenced Websites and Social Media Services; About the Author; Index;
Isbn
9781937290405
Link
http://calgary.lib.overdrive.com/ContentDetails.htm?ID=CA11DC8F-36B6-40F5-AA28-3D2221AF3FC9
Instance
Label
Face2Face : using Facebook, Twitter, and other social media tools to create great customer connections
Title
Face2Face
Title remainder
using Facebook, Twitter, and other social media tools to create great customer connections
Statement of responsibility
David Lee King
Creator
Subject
Genre
Language
eng
Summary
Consumer-centric organizations know that social media can be used to engage with customers, leading to increased satisfaction and the acquisition of new customers through the power of viral marketing--yet relatively few firms are doing it well. With Face2Face, David Lee King (Designing the Digital Experience) presents a practical guide for any organization that aspires to create deep, direct, and rewarding relationships with patrons and prospects. Going far beyond Facebook and Twitter, King demonstrates how a range of Web 2.0 tools and techniques can be used to start and sustain conversation
Cataloging source
EBLCP
http://library.link/vocab/creatorDate
1966-
http://library.link/vocab/creatorName
King, David Lee
Dewey number
302.30285
Illustrations
illustrations
Index
index present
LC call number
HM742
LC item number
.K56 2012
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Business networks
  • Customer relations
  • Online social networks
  • Social Science
  • Online social networks
  • Business networks
  • Customer relations
  • BUSINESS & ECONOMICS / Business Communication / General
Label
Face2Face : using Facebook, Twitter, and other social media tools to create great customer connections, David Lee King, (electronic resource)
Link
http://calgary.lib.overdrive.com/ContentDetails.htm?ID=CA11DC8F-36B6-40F5-AA28-3D2221AF3FC9
Instantiates
Publication
Note
Includes index
Contents
  • Cover; Copyright; CONTENTS; Acknowledgments; About David's Blog; Introduction; Chapter 1: Face2Face on the Web; What Makes You Human on the Web?; Transform Your Organization Into a Face2Face Organization; Chapter 2: Face2Face Communication; Two Bloggers; How to Make Your Blog Human; Communicating via Social Networks; Chapter 3: Face2Face With Cameras and Video; Face2Face via Pictures; Face2Face via Videos; Photos, Videos, and Organizations; Chapter 4: Community Connections; Meet People and Make Community Connections; Make Twitter, Facebook, and Community Connections
  • Be Human in Status UpdatesChapter 5: Face2Face Listening; What Is Listening?; Why Listen?; Listening Tools; What to Listen For?; When Is the Time to Respond?; Listening Tools; Change Is (Always) in the Air; Chapter 6: Business Casual; Examples of Informality in Action; Translating Informality to the Web; Ways to Keep It "Real"; Social Media; Photos and Videos; Your Organization, Not Yourself; Chapter 7: Design and Face2Face Connections; Goals for Human-Centered Design; Ways to Make Your Design More Human-Centered; Chapter 8: Face2Face With Specific Tools; Blogs; Facebook; Twitter; YouTube
  • Location ServicesNiche Social Networks; Chapter 9: Responding to Critics; The Snarky PR Agency; Target and Its Offensive Targets; A Good Example: Domino's Pizza; And Now for the Rest of the Story; Getting Coffee in Topeka; How Organizations Should Respond to Criticism; Can't Please Everyone; Chapter 10: Where and How to Begin; Asking; Setting Goals; Creating Strategy; Doing the Work; Chapter 11:Measuring Success; Why You Need to Measure; What to Measure; How to Measure; Track Those Stats; Chapter 12: Applying What We've Learned; Listening; Sharing; Using Social Media Tools; Doing the Work
  • Creating Strategy and GoalsMeasuring Success; Wrapping Up; Appendix: Referenced Websites and Social Media Services; About the Author; Index;
Control code
ocn804662169
Dimensions
unknown
Extent
1 online resource (194 p.)
Form of item
online
Isbn
9781937290405
Isbn Type
(electronic bk.)
Other physical details
ill.
Specific material designation
remote
System control number
(OCoLC)804662169
Label
Face2Face : using Facebook, Twitter, and other social media tools to create great customer connections, David Lee King, (electronic resource)
Link
http://calgary.lib.overdrive.com/ContentDetails.htm?ID=CA11DC8F-36B6-40F5-AA28-3D2221AF3FC9
Publication
Note
Includes index
Contents
  • Cover; Copyright; CONTENTS; Acknowledgments; About David's Blog; Introduction; Chapter 1: Face2Face on the Web; What Makes You Human on the Web?; Transform Your Organization Into a Face2Face Organization; Chapter 2: Face2Face Communication; Two Bloggers; How to Make Your Blog Human; Communicating via Social Networks; Chapter 3: Face2Face With Cameras and Video; Face2Face via Pictures; Face2Face via Videos; Photos, Videos, and Organizations; Chapter 4: Community Connections; Meet People and Make Community Connections; Make Twitter, Facebook, and Community Connections
  • Be Human in Status UpdatesChapter 5: Face2Face Listening; What Is Listening?; Why Listen?; Listening Tools; What to Listen For?; When Is the Time to Respond?; Listening Tools; Change Is (Always) in the Air; Chapter 6: Business Casual; Examples of Informality in Action; Translating Informality to the Web; Ways to Keep It "Real"; Social Media; Photos and Videos; Your Organization, Not Yourself; Chapter 7: Design and Face2Face Connections; Goals for Human-Centered Design; Ways to Make Your Design More Human-Centered; Chapter 8: Face2Face With Specific Tools; Blogs; Facebook; Twitter; YouTube
  • Location ServicesNiche Social Networks; Chapter 9: Responding to Critics; The Snarky PR Agency; Target and Its Offensive Targets; A Good Example: Domino's Pizza; And Now for the Rest of the Story; Getting Coffee in Topeka; How Organizations Should Respond to Criticism; Can't Please Everyone; Chapter 10: Where and How to Begin; Asking; Setting Goals; Creating Strategy; Doing the Work; Chapter 11:Measuring Success; Why You Need to Measure; What to Measure; How to Measure; Track Those Stats; Chapter 12: Applying What We've Learned; Listening; Sharing; Using Social Media Tools; Doing the Work
  • Creating Strategy and GoalsMeasuring Success; Wrapping Up; Appendix: Referenced Websites and Social Media Services; About the Author; Index;
Control code
ocn804662169
Dimensions
unknown
Extent
1 online resource (194 p.)
Form of item
online
Isbn
9781937290405
Isbn Type
(electronic bk.)
Other physical details
ill.
Specific material designation
remote
System control number
(OCoLC)804662169

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