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The Resource Engagement marketing : how small business wins in a socially connected world, Gail F. Goodman, (electronic resource)
Engagement marketing : how small business wins in a socially connected world, Gail F. Goodman, (electronic resource)
Resource Information
The item Engagement marketing : how small business wins in a socially connected world, Gail F. Goodman, (electronic resource) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Calgary Public Library.This item is available to borrow from all library branches.
Resource Information
The item Engagement marketing : how small business wins in a socially connected world, Gail F. Goodman, (electronic resource) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Calgary Public Library.
This item is available to borrow from all library branches.
- Summary
- "A definitive guide to growing your small business through "Engagement Marketing"As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media--and its nimble partner, mobile technology--it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author's experience of working with thousands of small businesses for over a decade.You'll learn how to attract new prospects--as well as how to increase repeat sales--using your existing customers and social networks. Learn how to create customer experiences that increase positive customer reviews and endorsements Get practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility--and endorsements--for your business Understand why engagement is so important--and how you can use it to turn passionate fans in your social networks into tomorrow's new business Author Gail Goodman is CEO of Constant Contact, America's leading email and social media marketing company for small businesses Engagement Marketing will help you make a bigger name for your company, build your network, and reach your goals"--
- Language
- eng
- Extent
- 1 online resource.
- Note
- Includes index
- Contents
-
- Engagement Marketing: How Small Business Wins in a Socially Connected World; Contents; Foreword; Our Endless Quest for New Customers; Enter Engagement Marketing; Introduction; "What Do We Do With Social Media?"; Engagement Marketing: Making Magic Happen; Who Should Read This Book; Part I: Rev Up Your Engagement Marketing Engine; Chapter 1: The Engagement Marketing Cycle; Everyone Has a Circle of Influence; Your New Business Engine: New Customers and More Repeat Business; The Engagement Marketing Cycle: Three Simple Steps to Success; Step 1: Provide a WOW! Experience
- Isbn
- 9781118237113
- Label
- Engagement marketing : how small business wins in a socially connected world
- Title
- Engagement marketing
- Title remainder
- how small business wins in a socially connected world
- Statement of responsibility
- Gail F. Goodman
- Subject
-
- BUSINESS & ECONOMICS / E-Commerce / Internet Marketing
- BUSINESS & ECONOMICS / Mail Order
- BUSINESS & ECONOMICS / Marketing / Direct
- BUSINESS & ECONOMICS / Marketing / Multilevel
- BUSINESS & ECONOMICS / Marketing / Telemarketing
- BUSINESS & ECONOMICS / Development / Business Development
- Internet marketing
- Online social networks
- Small business marketing
- Social media
- Electronic books
- Language
- eng
- Summary
- "A definitive guide to growing your small business through "Engagement Marketing"As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media--and its nimble partner, mobile technology--it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author's experience of working with thousands of small businesses for over a decade.You'll learn how to attract new prospects--as well as how to increase repeat sales--using your existing customers and social networks. Learn how to create customer experiences that increase positive customer reviews and endorsements Get practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility--and endorsements--for your business Understand why engagement is so important--and how you can use it to turn passionate fans in your social networks into tomorrow's new business Author Gail Goodman is CEO of Constant Contact, America's leading email and social media marketing company for small businesses Engagement Marketing will help you make a bigger name for your company, build your network, and reach your goals"--
- Assigning source
- Provided by publisher
- Cataloging source
- DLC
- http://library.link/vocab/creatorDate
- 1960-
- http://library.link/vocab/creatorName
- Goodman, Gail F.
- Dewey number
- 658.8/72
- Index
- index present
- LC call number
- HF5415.1265
- Literary form
- non fiction
- Nature of contents
- dictionaries
- http://library.link/vocab/subjectName
-
- Internet marketing
- Small business marketing
- Online social networks
- Social media
- BUSINESS & ECONOMICS / Development / Business Development
- BUSINESS & ECONOMICS / E-Commerce / Internet Marketing
- BUSINESS & ECONOMICS / Mail Order
- BUSINESS & ECONOMICS / Marketing / Direct
- BUSINESS & ECONOMICS / Marketing / Multilevel
- BUSINESS & ECONOMICS / Marketing / Telemarketing
- Label
- Engagement marketing : how small business wins in a socially connected world, Gail F. Goodman, (electronic resource)
- Link
- Note
- Includes index
- Contents
- Engagement Marketing: How Small Business Wins in a Socially Connected World; Contents; Foreword; Our Endless Quest for New Customers; Enter Engagement Marketing; Introduction; "What Do We Do With Social Media?"; Engagement Marketing: Making Magic Happen; Who Should Read This Book; Part I: Rev Up Your Engagement Marketing Engine; Chapter 1: The Engagement Marketing Cycle; Everyone Has a Circle of Influence; Your New Business Engine: New Customers and More Repeat Business; The Engagement Marketing Cycle: Three Simple Steps to Success; Step 1: Provide a WOW! Experience
- Control code
- ocn775591934
- Extent
- 1 online resource.
- Form of item
- online
- Isbn
- 9781118237113
- Isbn Type
- (electronic bk.)
- Lccn
- 2012005362
- Specific material designation
- remote
- System control number
- (OCoLC)775591934
- Label
- Engagement marketing : how small business wins in a socially connected world, Gail F. Goodman, (electronic resource)
- Link
- Note
- Includes index
- Contents
- Engagement Marketing: How Small Business Wins in a Socially Connected World; Contents; Foreword; Our Endless Quest for New Customers; Enter Engagement Marketing; Introduction; "What Do We Do With Social Media?"; Engagement Marketing: Making Magic Happen; Who Should Read This Book; Part I: Rev Up Your Engagement Marketing Engine; Chapter 1: The Engagement Marketing Cycle; Everyone Has a Circle of Influence; Your New Business Engine: New Customers and More Repeat Business; The Engagement Marketing Cycle: Three Simple Steps to Success; Step 1: Provide a WOW! Experience
- Control code
- ocn775591934
- Extent
- 1 online resource.
- Form of item
- online
- Isbn
- 9781118237113
- Isbn Type
- (electronic bk.)
- Lccn
- 2012005362
- Specific material designation
- remote
- System control number
- (OCoLC)775591934
Subject
- BUSINESS & ECONOMICS / E-Commerce / Internet Marketing
- BUSINESS & ECONOMICS / Mail Order
- BUSINESS & ECONOMICS / Marketing / Direct
- BUSINESS & ECONOMICS / Marketing / Multilevel
- BUSINESS & ECONOMICS / Marketing / Telemarketing
- BUSINESS & ECONOMICS / Development / Business Development
- Internet marketing
- Online social networks
- Small business marketing
- Social media
- Electronic books
Genre
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Giuffre Family LibraryBorrow it3223 14th Street SW, Calgary, Alberta, T2T 3V8, CA51.024526 -114.0947351
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Glenmore Square LibraryBorrow it7740 18th Street SE, Calgary, Alberta, T2C 2N5, CA50.9833577 -114.0146572
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Saddletowne LibraryBorrow it7556 Falconridge Blvd NE, Calgary, Alberta, T3J 0C9, CA51.1212759 -113.9469193
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Shaganappi LibraryBorrow it3415 8th Avenue SW, Calgary, Alberta, T3C 0E8, CA51.0448674 -114.1367083
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Shawnessy LibraryBorrow it333 Shawville Blvd. SE, Calgary, Alberta, T2Y 4H3, CA50.898545 -114.062885
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Signal Hill LibraryBorrow it5994 Signal Hill Centre SW, Calgary, Alberta, T3H 3P8, CA51.0180759 -114.1755888
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Southwood LibraryBorrow it924 Southland Drive SW, Calgary, Alberta, T2W 0J9, CA50.963642 -114.0858663
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Village Square LibraryBorrow it2623 56th Street NE, Calgary, Alberta, T1Y 6E7, CA51.0755508 -113.9526426
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.calgarylibrary.ca/portal/Engagement-marketing--how-small-business-wins-in/y7rWO5xjhq0/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.calgarylibrary.ca/portal/Engagement-marketing--how-small-business-wins-in/y7rWO5xjhq0/">Engagement marketing : how small business wins in a socially connected world, Gail F. Goodman, (electronic resource)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.calgarylibrary.ca/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.calgarylibrary.ca/">Calgary Public Library</a></span></span></span></span></div>
