The Resource Engagement marketing : how small business wins in a socially connected world, Gail F. Goodman, (electronic resource)

Engagement marketing : how small business wins in a socially connected world, Gail F. Goodman, (electronic resource)

Label
Engagement marketing : how small business wins in a socially connected world
Title
Engagement marketing
Title remainder
how small business wins in a socially connected world
Statement of responsibility
Gail F. Goodman
Creator
Subject
Genre
Language
eng
Summary
"A definitive guide to growing your small business through "Engagement Marketing"As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media--and its nimble partner, mobile technology--it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author's experience of working with thousands of small businesses for over a decade.You'll learn how to attract new prospects--as well as how to increase repeat sales--using your existing customers and social networks. Learn how to create customer experiences that increase positive customer reviews and endorsements Get practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility--and endorsements--for your business Understand why engagement is so important--and how you can use it to turn passionate fans in your social networks into tomorrow's new business Author Gail Goodman is CEO of Constant Contact, America's leading email and social media marketing company for small businesses Engagement Marketing will help you make a bigger name for your company, build your network, and reach your goals"--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorDate
1960-
http://library.link/vocab/creatorName
Goodman, Gail F.
Dewey number
658.8/72
Index
index present
LC call number
HF5415.1265
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Internet marketing
  • Small business marketing
  • Online social networks
  • Social media
  • BUSINESS & ECONOMICS / Development / Business Development
  • BUSINESS & ECONOMICS / E-Commerce / Internet Marketing
  • BUSINESS & ECONOMICS / Mail Order
  • BUSINESS & ECONOMICS / Marketing / Direct
  • BUSINESS & ECONOMICS / Marketing / Multilevel
  • BUSINESS & ECONOMICS / Marketing / Telemarketing
Label
Engagement marketing : how small business wins in a socially connected world, Gail F. Goodman, (electronic resource)
Link
Instantiates
Publication
Note
Includes index
Contents
Engagement Marketing: How Small Business Wins in a Socially Connected World; Contents; Foreword; Our Endless Quest for New Customers; Enter Engagement Marketing; Introduction; "What Do We Do With Social Media?"; Engagement Marketing: Making Magic Happen; Who Should Read This Book; Part I: Rev Up Your Engagement Marketing Engine; Chapter 1: The Engagement Marketing Cycle; Everyone Has a Circle of Influence; Your New Business Engine: New Customers and More Repeat Business; The Engagement Marketing Cycle: Three Simple Steps to Success; Step 1: Provide a WOW! Experience
Control code
ocn775591934
Extent
1 online resource.
Form of item
online
Isbn
9781118237113
Isbn Type
(electronic bk.)
Lccn
2012005362
Specific material designation
remote
System control number
(OCoLC)775591934
Label
Engagement marketing : how small business wins in a socially connected world, Gail F. Goodman, (electronic resource)
Link
Publication
Note
Includes index
Contents
Engagement Marketing: How Small Business Wins in a Socially Connected World; Contents; Foreword; Our Endless Quest for New Customers; Enter Engagement Marketing; Introduction; "What Do We Do With Social Media?"; Engagement Marketing: Making Magic Happen; Who Should Read This Book; Part I: Rev Up Your Engagement Marketing Engine; Chapter 1: The Engagement Marketing Cycle; Everyone Has a Circle of Influence; Your New Business Engine: New Customers and More Repeat Business; The Engagement Marketing Cycle: Three Simple Steps to Success; Step 1: Provide a WOW! Experience
Control code
ocn775591934
Extent
1 online resource.
Form of item
online
Isbn
9781118237113
Isbn Type
(electronic bk.)
Lccn
2012005362
Specific material designation
remote
System control number
(OCoLC)775591934

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