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The Resource Employer brand management : practical lessons from the world's leading employers, Richard Mosley

Employer brand management : practical lessons from the world's leading employers, Richard Mosley

Creator
Summary
  • "A practical guide to the key global trends and practices that are transforming HR, talent acquisition and management.Building on the success of The Employer Brand, a conceptual introduction to what has now become a well-established concept; this is a practical guide to implementation, drawing on a much wider range of cases and examples. This book draws on the significant advances in employer brand practice among leading companies to give managers hands on advice for implementing successful employer brand planning, employer brand definition, employer brand implementation and specific applications. It will demonstrate how employer brand thinking can strengthen organisational HR strategy and reinforce HR's value to the business. Offers practical help in improving existing programmes of recruitment and talent management Demonstrates the importance of people in delivering the desired brand experience Gives the reader a personal grasp of a new approach to people management "--
  • "This book draws on the significant advances in employer brand practice among leading companies to provide hands-on advice to those interested in applying the most advanced tools and techniques in this fast emerging management discipline. The book walks the reader through employer brand planning, employer brand definition, employer brand implementation and specific applications. It shows how employer brand thinking can strengthen HR strategy and reinforce HR's value to the business. And finally, it offers practical help in improving existing programs of recruitment and talent management, demonstrates the importance of people in delivering the desired brand experience, and gives the reader a personal grasp of a new approach to people management"--
Language
eng
Work
Instance
Label
Employer brand management : practical lessons from the world's leading employers
Title
Employer brand management
Title remainder
practical lessons from the world's leading employers
Statement of responsibility
Richard Mosley
Creator
Subject
Genre
Language
eng
Summary
  • "A practical guide to the key global trends and practices that are transforming HR, talent acquisition and management.Building on the success of The Employer Brand, a conceptual introduction to what has now become a well-established concept; this is a practical guide to implementation, drawing on a much wider range of cases and examples. This book draws on the significant advances in employer brand practice among leading companies to give managers hands on advice for implementing successful employer brand planning, employer brand definition, employer brand implementation and specific applications. It will demonstrate how employer brand thinking can strengthen organisational HR strategy and reinforce HR's value to the business. Offers practical help in improving existing programmes of recruitment and talent management Demonstrates the importance of people in delivering the desired brand experience Gives the reader a personal grasp of a new approach to people management "--
  • "This book draws on the significant advances in employer brand practice among leading companies to provide hands-on advice to those interested in applying the most advanced tools and techniques in this fast emerging management discipline. The book walks the reader through employer brand planning, employer brand definition, employer brand implementation and specific applications. It shows how employer brand thinking can strengthen HR strategy and reinforce HR's value to the business. And finally, it offers practical help in improving existing programs of recruitment and talent management, demonstrates the importance of people in delivering the desired brand experience, and gives the reader a personal grasp of a new approach to people management"--
Assigning source
  • Provided by publisher
  • Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorDate
1964-
http://library.link/vocab/creatorName
Mosley, Richard
Dewey number
658.3/01
Index
index present
LC call number
HF5549
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Personnel management
  • Employees
  • Corporate culture
  • Corporate image
  • Branding (Marketing)
  • BUSINESS & ECONOMICS / Decision-Making & Problem Solving
  • Branding (Marketing)
  • Corporate culture
  • Corporate image
  • Employees
  • Personnel management
Label
Employer brand management : practical lessons from the world's leading employers, Richard Mosley
Link
Instantiates
Publication
Note
This is an OverDrive title
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
ocn881318369
Extent
1 online resource.
Form of item
online
Isbn
9781118898505
Lccn
2014022696
Media category
computer
Media MARC source
rdamedia
Specific material designation
remote
Stock number
4709A4DF-68E4-4423-B5AD-6107367EE293
System control number
(OCoLC)881318369
Label
Employer brand management : practical lessons from the world's leading employers, Richard Mosley
Link
Publication
Note
This is an OverDrive title
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
ocn881318369
Extent
1 online resource.
Form of item
online
Isbn
9781118898505
Lccn
2014022696
Media category
computer
Media MARC source
rdamedia
Specific material designation
remote
Stock number
4709A4DF-68E4-4423-B5AD-6107367EE293
System control number
(OCoLC)881318369

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