The Resource Disruptive marketing : how data punks, designers and creative hybrids are reshaping brand strategy, Geoffrey Colon ; foreword by Gemma Craven

Disruptive marketing : how data punks, designers and creative hybrids are reshaping brand strategy, Geoffrey Colon ; foreword by Gemma Craven

Label
Disruptive marketing : how data punks, designers and creative hybrids are reshaping brand strategy
Title
Disruptive marketing
Title remainder
how data punks, designers and creative hybrids are reshaping brand strategy
Statement of responsibility
Geoffrey Colon ; foreword by Gemma Craven
Creator
Author
Subject
Genre
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Colon, Geoffrey
Dewey number
658.8/27
Index
index present
LC call number
HF5415.1255
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Branding (Marketing)
  • BUSINESS & ECONOMICS / Industrial Management
  • BUSINESS & ECONOMICS / Management
  • BUSINESS & ECONOMICS / Management Science
  • BUSINESS & ECONOMICS / Organizational Behavior
Label
Disruptive marketing : how data punks, designers and creative hybrids are reshaping brand strategy, Geoffrey Colon ; foreword by Gemma Craven
Link
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Foreword / Gemma Craven, Director of Social & Mobile at McCann -- Preface -- Introduction what if? -- A world without rules -- The disruptive mindset : create, engage, adapt -- The disruptive continuum : perpetual change -- Creative disruption in the anti-organization age -- Stop hiring MBAs : your business needs "hybrids" to succeed -- The new personality of marketing success -- The disruptive marketer's mindset : punk rocker, new parent, soccer player -- The genius of tinkerers and "temporary" marketers -- The building blocks of disruptive marketing -- Content is king : but distribution is queen -- Social by design and the advent of the post-digital age -- New rules for the disruptive marketer -- Rule #1: Always be listening -- Rule #2: Don't be lured by bright, shiny objects -- Rule #3: Give back : ethics as the new marketing -- Epilogue -- Afterword -- Appendix -- Endnotes
Control code
ocn945804327
Extent
1 online resource.
Form of item
online
Isbn
9780814437407
Lccn
2016015447
Media category
computer
Media MARC source
rdamedia
Specific material designation
remote
Stock number
5E9BEEDF-20E2-4263-9A77-C0D28E6DB69D
System control number
(OCoLC)945804327
Label
Disruptive marketing : how data punks, designers and creative hybrids are reshaping brand strategy, Geoffrey Colon ; foreword by Gemma Craven
Link
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Foreword / Gemma Craven, Director of Social & Mobile at McCann -- Preface -- Introduction what if? -- A world without rules -- The disruptive mindset : create, engage, adapt -- The disruptive continuum : perpetual change -- Creative disruption in the anti-organization age -- Stop hiring MBAs : your business needs "hybrids" to succeed -- The new personality of marketing success -- The disruptive marketer's mindset : punk rocker, new parent, soccer player -- The genius of tinkerers and "temporary" marketers -- The building blocks of disruptive marketing -- Content is king : but distribution is queen -- Social by design and the advent of the post-digital age -- New rules for the disruptive marketer -- Rule #1: Always be listening -- Rule #2: Don't be lured by bright, shiny objects -- Rule #3: Give back : ethics as the new marketing -- Epilogue -- Afterword -- Appendix -- Endnotes
Control code
ocn945804327
Extent
1 online resource.
Form of item
online
Isbn
9780814437407
Lccn
2016015447
Media category
computer
Media MARC source
rdamedia
Specific material designation
remote
Stock number
5E9BEEDF-20E2-4263-9A77-C0D28E6DB69D
System control number
(OCoLC)945804327

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