Coverart for item
The Resource Creating signature stories : strategic messaging that persuades, energizes and inspires, David Aaker

Creating signature stories : strategic messaging that persuades, energizes and inspires, David Aaker

Label
Creating signature stories : strategic messaging that persuades, energizes and inspires
Title
Creating signature stories
Title remainder
strategic messaging that persuades, energizes and inspires
Statement of responsibility
David Aaker
Creator
Author
Subject
Language
eng
Cataloging source
BTCTA
http://library.link/vocab/creatorName
Aaker, David A
Dewey number
658.8
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Business communication
  • Storytelling
  • Marketing
  • Consumers
  • Persuasion (Psychology)
Label
Creating signature stories : strategic messaging that persuades, energizes and inspires, David Aaker
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
cpl02328014
Dimensions
22 cm
Extent
xvi, 169 pages
Isbn
9781683506119
Isbn Type
(ppaerback)
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Specific material designation
regular print
Label
Creating signature stories : strategic messaging that persuades, energizes and inspires, David Aaker
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
cpl02328014
Dimensions
22 cm
Extent
xvi, 169 pages
Isbn
9781683506119
Isbn Type
(ppaerback)
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Specific material designation
regular print

Library Locations

    • Calgary Central LibraryBorrow it
      616 Macleod Trail SE, Calgary, Alberta, T2G 2M2, CA
      51.046473 -114.057859
    • Calgary Fish Creek LibraryBorrow it
      11161 Bonaventure Drive SE SE corner of South Centre Shopping Centre, across the street from the Trico Centre, Calgary, Alberta, T2J 6S1, CA
      50.951870 -114.061042
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