The Resource Corporate social responsibility : doing the most good for your company and your cause, Philip Kotler and Nancy Lee, (electronic resource)

Corporate social responsibility : doing the most good for your company and your cause, Philip Kotler and Nancy Lee, (electronic resource)

Label
Corporate social responsibility : doing the most good for your company and your cause
Title
Corporate social responsibility
Title remainder
doing the most good for your company and your cause
Statement of responsibility
Philip Kotler and Nancy Lee
Creator
Contributor
Subject
Genre
Language
eng
Summary
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P
Cataloging source
COO
http://library.link/vocab/creatorName
Kotler, Philip
Dewey number
658.4/08
Illustrations
illustrations
Index
index present
LC call number
HD60
LC item number
.K67 2005
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1932-
http://library.link/vocab/relatedWorkOrContributorName
Lee, Nancy
http://library.link/vocab/subjectName
  • Social responsibility of business
  • Social marketing
  • Corporations
  • Corporate image
  • BUSINESS & ECONOMICS
  • Corporate image
  • Corporations
  • Social marketing
  • Social responsibility of business
Label
Corporate social responsibility : doing the most good for your company and your cause, Philip Kotler and Nancy Lee, (electronic resource)
Link
http://calgary.lib.overdrive.com/ContentDetails.htm?ID=CFEB4D39-A4C0-4250-ACAF-1B5079716CE5
Instantiates
Publication
Note
Published simultaneously in Canada
Bibliography note
Includes bibliographical references (p. 277-295) and index
Contents
The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations
Control code
ocm57437774
Dimensions
unknown
Extent
1 online resource (x, 307 p.)
Form of item
online
Isbn
9780471704522
Isbn Type
(electronic bk.)
Other physical details
ill.
Specific material designation
remote
Stock number
EBL221272
System control number
(OCoLC)57437774
Label
Corporate social responsibility : doing the most good for your company and your cause, Philip Kotler and Nancy Lee, (electronic resource)
Link
http://calgary.lib.overdrive.com/ContentDetails.htm?ID=CFEB4D39-A4C0-4250-ACAF-1B5079716CE5
Publication
Note
Published simultaneously in Canada
Bibliography note
Includes bibliographical references (p. 277-295) and index
Contents
The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations
Control code
ocm57437774
Dimensions
unknown
Extent
1 online resource (x, 307 p.)
Form of item
online
Isbn
9780471704522
Isbn Type
(electronic bk.)
Other physical details
ill.
Specific material designation
remote
Stock number
EBL221272
System control number
(OCoLC)57437774

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