The Resource Connect : how to use data and experience marketing to create lifetime customers, Lars Birkholm Petersen, Ron Person, Christopher Nash

Connect : how to use data and experience marketing to create lifetime customers, Lars Birkholm Petersen, Ron Person, Christopher Nash

Label
Connect : how to use data and experience marketing to create lifetime customers
Title
Connect
Title remainder
how to use data and experience marketing to create lifetime customers
Statement of responsibility
Lars Birkholm Petersen, Ron Person, Christopher Nash
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
"Marketing is going through a revolution that rivals the impact of Gutenberg's printing press. Customers are in control and marketers have become an unnecessary annoyance. Smart marketers have learned to think in new ways, use new technology, and apply new processes. They've moved to a higher level that achieves their business objectives while being more relevant to the customer.In this "age of the customer," a marketer's message must be personal, relevant, and accessible at all touch points throughout a customer's life cycle, both online and offline. This takes new ways of thinking and new processes to be relevant to individual customers, to be accessible through multiple online and offline channels, and to link digital goals and metrics to business objectives.It's a tough new world of marketing, but Owning the Customer Experience takes you inside this world to see how the winners are jumping ahead of their competitors. "--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Petersen, Lars Birkholm
Dewey number
658.8/72
Index
index present
LC call number
HF5415.1265
LC item number
.P486 2014
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1948-
http://library.link/vocab/relatedWorkOrContributorName
  • Person, Ron
  • Nash, Christopher
http://library.link/vocab/subjectName
  • Internet marketing
  • Customer relations
  • BUSINESS & ECONOMICS / E-Commerce / Internet Marketing
  • BUSINESS & ECONOMICS / Industrial Management
  • BUSINESS & ECONOMICS / Management
  • BUSINESS & ECONOMICS / Management Science
  • BUSINESS & ECONOMICS / Organizational Behavior
Label
Connect : how to use data and experience marketing to create lifetime customers, Lars Birkholm Petersen, Ron Person, Christopher Nash
Link
http://calgary.lib.overdrive.com/ContentDetails.htm?ID=648DD264-7E81-4D03-97FE-DEAE87D8A33C
Instantiates
Publication
Note
This is an OverDrive title
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
ocn882620609
Extent
1 online resource (xvii, 253 pages).
Form of item
online
Isbn
9781118963609
Lccn
2014026247
Media category
computer
Media MARC source
rdamedia
Specific material designation
remote
Stock number
648DD264-7E81-4D03-97FE-DEAE87D8A33C
System control number
(OCoLC)882620609
Label
Connect : how to use data and experience marketing to create lifetime customers, Lars Birkholm Petersen, Ron Person, Christopher Nash
Link
http://calgary.lib.overdrive.com/ContentDetails.htm?ID=648DD264-7E81-4D03-97FE-DEAE87D8A33C
Publication
Note
This is an OverDrive title
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
ocn882620609
Extent
1 online resource (xvii, 253 pages).
Form of item
online
Isbn
9781118963609
Lccn
2014026247
Media category
computer
Media MARC source
rdamedia
Specific material designation
remote
Stock number
648DD264-7E81-4D03-97FE-DEAE87D8A33C
System control number
(OCoLC)882620609

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