Coverart for item
The Resource Brand rewired? : connecting intellectual property, branding, and creativity strategy, Anne H. Chasser, Jennifer C. Wolfe

Brand rewired? : connecting intellectual property, branding, and creativity strategy, Anne H. Chasser, Jennifer C. Wolfe

Label
Brand rewired? : connecting intellectual property, branding, and creativity strategy
Title
Brand rewired?
Title remainder
connecting intellectual property, branding, and creativity strategy
Statement of responsibility
Anne H. Chasser, Jennifer C. Wolfe
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Chasser, Anne H
Dewey number
658.8/27
Illustrations
portraits
Index
index present
LC call number
HF5415.15
LC item number
.C46 2010
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Wolfe, Jennifer C
http://library.link/vocab/subjectName
  • Product management
  • Branding (Marketing)
  • Intellectual property
  • Strategic planning
Label
Brand rewired? : connecting intellectual property, branding, and creativity strategy, Anne H. Chasser, Jennifer C. Wolfe
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Control code
cpl01012656
Dimensions
24 cm.
Extent
xvi, 224 p.
Isbn
9780470575420
Lccn
2010003828
Other physical details
ports.
System control number
(OCoLC)495780819
Label
Brand rewired? : connecting intellectual property, branding, and creativity strategy, Anne H. Chasser, Jennifer C. Wolfe
Publication
Bibliography note
Includes bibliographical references and index
Control code
cpl01012656
Dimensions
24 cm.
Extent
xvi, 224 p.
Isbn
9780470575420
Lccn
2010003828
Other physical details
ports.
System control number
(OCoLC)495780819

Library Locations

    • Central LibraryBorrow it
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      51.046473 -114.057859
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