The Resource Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity, David A. Aaker

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity, David A. Aaker

Label
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity
Title
Brand portfolio strategy
Title remainder
creating relevance, differentiation, energy, leverage, and clarity
Statement of responsibility
David A. Aaker
Creator
Subject
Language
eng
Cataloging source
DLC
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HD69.B7
LC item number
.A2154 2004
Literary form
non fiction
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity, David A. Aaker
Label
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity, David A. Aaker
Publication
Related Contributor
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Bibliography note
Includes bibliographical references (p. [323]-327) and index
Control code
cpl00202651
http://library.link/vocab/cover_art
https://secure.syndetics.com/index.aspx?type=xw12&client=calgp&isbn=9780743249386&upc=&oclc=%28OCoLC%2953097170/LC.JPG
Dimensions
24 cm.
http://library.link/vocab/discovery_link
{'CENT': 'https://calgary.bibliocommons.com/item/show/402588095'}
Extent
xviii, 348 p.
Isbn
9780743249386
Lccn
2003063055
Other physical details
ill.
System control number
(OCoLC)53097170

Library Locations

    • Calgary Central LibraryBorrow it
      616 Macleod Trail SE, Calgary, Alberta, T2G 2M2, CA
      51.046473 -114.057859
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