The Resource Ask, measure, learn : using social media analytics to understand and influence customer behavior, Lutz Finger, Soumitra Dutta

Ask, measure, learn : using social media analytics to understand and influence customer behavior, Lutz Finger, Soumitra Dutta

Label
Ask, measure, learn : using social media analytics to understand and influence customer behavior
Title
Ask, measure, learn
Title remainder
using social media analytics to understand and influence customer behavior
Statement of responsibility
Lutz Finger, Soumitra Dutta
Creator
Contributor
Author
Subject
Genre
Language
eng
Cataloging source
TEFOD
http://library.link/vocab/creatorName
Finger, Lutz
Dewey number
658.8/342
Illustrations
illustrations
Index
index present
LC call number
HF5415.32
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Dutta, Soumitra
http://library.link/vocab/subjectName
  • Consumer behavior
  • Data mining
  • Social media
  • BUSINESS & ECONOMICS / Industrial Management
  • BUSINESS & ECONOMICS / Management
  • BUSINESS & ECONOMICS / Management Science
  • BUSINESS & ECONOMICS / Organizational Behavior
  • Verbraucherverhalten
  • Soziale Software
  • Data Mining
Label
Ask, measure, learn : using social media analytics to understand and influence customer behavior, Lutz Finger, Soumitra Dutta
Link
http://calgary.lib.overdrive.com/ContentDetails.htm?ID=C8ED91D6-A3C4-4B02-BB06-3850BE8658CD
Instantiates
Publication
Copyright
Note
Includes index
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
ocn869548397
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9781449336837
Isbn Type
(electronic bk.)
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations (some color)
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000390
System control number
(OCoLC)869548397
Label
Ask, measure, learn : using social media analytics to understand and influence customer behavior, Lutz Finger, Soumitra Dutta
Link
http://calgary.lib.overdrive.com/ContentDetails.htm?ID=C8ED91D6-A3C4-4B02-BB06-3850BE8658CD
Publication
Copyright
Note
Includes index
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
ocn869548397
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9781449336837
Isbn Type
(electronic bk.)
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations (some color)
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Stock number
CL0500000390
System control number
(OCoLC)869548397

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