The Resource 30-minute social media marketing : step-by-step techniques to spread the word about your business fast and free, Susan Gunelius, (electronic resource)

30-minute social media marketing : step-by-step techniques to spread the word about your business fast and free, Susan Gunelius, (electronic resource)

Label
30-minute social media marketing : step-by-step techniques to spread the word about your business fast and free
Title
30-minute social media marketing
Title remainder
step-by-step techniques to spread the word about your business fast and free
Statement of responsibility
Susan Gunelius
Title variation
Thirty-minute social media marketing
Creator
Subject
Genre
Language
eng
Cataloging source
TEFOD
http://library.link/vocab/creatorName
Gunelius, Susan
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.G86 2011eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Internet marketing
  • Online social networks
Label
30-minute social media marketing : step-by-step techniques to spread the word about your business fast and free, Susan Gunelius, (electronic resource)
Link
http://calgary.lib.overdrive.com/ContentDetails.htm?ID=69FF5FB6-AB9D-4C26-8845-DA22ED9C10C2
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
Part I. Get started : the who, what, and why of social media marketing. What is social media marketing? ; Why are businesses using social media marketing? ; Who is doing it right and wrong? ; Warning : one size does not fit all ; Before you begin : perceptions, honesty, and giving up control -- Part II. Test the water : the where of social media marketing. Analyzing social media marketing tools ; Blogging ; Microblogging ; Social networking ; Social bookmarking and content sharing ; Audio and video ; E-books, reviews, webinars, and other social media marketing opportunities -- Part III. Dive in for 30 minutes a day : the how of social media marketing. Indirect marketing ; Brand building ; Building relationships and communities ; Word-of-mouth marketing ; Expanding reach and establishing position ; Direct marketing and promotions -- Part IV. Maintaining social media marketing momentum over the long term. Integrating with traditional marketing ; Following the rules of social media marketing ; Measuring results, testing, tweaking, and trying again ; Bringing it all together -- Appendix A. Twitter cofounder Biz Stone reflects on Twitter in 2009 -- Appendix B. Resources and help -- Appendix C. Social media marketing plan worksheet
Control code
ocn698364670
Dimensions
unknown
Extent
1 online resource (ix, 260 p.)
File format
unknown
Form of item
online
Isbn
9780071748650
Isbn Type
(electronic bk.)
Level of compression
unknown
Other physical details
ill.
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)698364670
Label
30-minute social media marketing : step-by-step techniques to spread the word about your business fast and free, Susan Gunelius, (electronic resource)
Link
http://calgary.lib.overdrive.com/ContentDetails.htm?ID=69FF5FB6-AB9D-4C26-8845-DA22ED9C10C2
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
Part I. Get started : the who, what, and why of social media marketing. What is social media marketing? ; Why are businesses using social media marketing? ; Who is doing it right and wrong? ; Warning : one size does not fit all ; Before you begin : perceptions, honesty, and giving up control -- Part II. Test the water : the where of social media marketing. Analyzing social media marketing tools ; Blogging ; Microblogging ; Social networking ; Social bookmarking and content sharing ; Audio and video ; E-books, reviews, webinars, and other social media marketing opportunities -- Part III. Dive in for 30 minutes a day : the how of social media marketing. Indirect marketing ; Brand building ; Building relationships and communities ; Word-of-mouth marketing ; Expanding reach and establishing position ; Direct marketing and promotions -- Part IV. Maintaining social media marketing momentum over the long term. Integrating with traditional marketing ; Following the rules of social media marketing ; Measuring results, testing, tweaking, and trying again ; Bringing it all together -- Appendix A. Twitter cofounder Biz Stone reflects on Twitter in 2009 -- Appendix B. Resources and help -- Appendix C. Social media marketing plan worksheet
Control code
ocn698364670
Dimensions
unknown
Extent
1 online resource (ix, 260 p.)
File format
unknown
Form of item
online
Isbn
9780071748650
Isbn Type
(electronic bk.)
Level of compression
unknown
Other physical details
ill.
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)698364670

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